3 Unique Strategies to Improve Your Brand Awareness

brand awareness

53% of digital shoppers research a company before making a purchase. 48% of in-store shoppers do the same.  The need to build and promote your brand is more important than ever. Customers buy from companies they recognize and know. Brand awareness is the familiarity your audience has with your product or services.  Building brand awareness […]

Your Guide to Maximizing Your Marketing ROI

marketing ROI

To maximize your marketing results, you must first understand them. There are many different ways to measure the success of your marketing. To determine if everything is working, you need to measure your return on investment (ROI).  How do you measure ROI?  ROI is revenues minus expenses divided by expenses. This can get complicated with […]

What Are Marketing KPIs, and How to Track Them

marketing KPIs

A marketing strategy without key performance indicators (KPIs) is useless. A key element in marketing success is measuring and revising campaigns as audiences or market change.  With social media marketing, KPIs have changed a bit. There is a lot of information available and it’s easy to focus on the wrong area. So which KPIs should […]

How to Choose the Right Marketing Platform for Your Brand

marketing platform

There are more than 4.5 billion social media users in the world. The question isn’t if you should have your brand on social media. It’s where should you be on social media.  Top social media platforms are Facebook, Instagram, Pinterest, YouTube, TikTok, Twitter, and LinkedIn. It’s impossible to have an engaged audience on every platform. So, […]