By 2021, there are set to be over 2 billion online shoppers around the world. That’s over a quarter of the world’s population!
With so many people shopping online, it makes sense that your business should be there too. If you only have a storefront, you’re going to be missing out. But, with so many other brands jumping online too, how do you stand out?
This is where digital marketing comes in. Through a whole heap of different marketing techniques, you can make sure your brand is heard over the noise of the world wide web.
Start creating your strategy with our top 5 digital marketing tips.
1. Focus on User Experience
When it comes to marketing tips, user experience (UX) is one of the most important. It can play a huge part in how your audience views your brand.
To make a website that’s optimised for UX, here are a few tips:
- Make sure it can be used without a glitch on both desktops and mobile devices
- Keep loading speeds short – Google aims for less than half a second
- Use chatbots to speed up customer service
- Make site navigation simple and intuitive
For more tips, take a look at the top UX trends for 2020.
2. Keyword Research is Changing
Keyword research is part of search engine optimisation (SEO). It can boost you up the rankings of search engine result pages (SERPs). The result? More traffic and more chance to convert a targeted audience into paying customers.
The way we research keywords is changing. As the SERPs change, we see more zero-click searches. This is when the answer to a query is displayed on the search results page, and the user never has to click off an article.
To combat this, make sure your keywords have not only a high search volume, but a high site visit rate too. This will make sure the topics you focus on can’t be answered with a zero-click search.
If you’re wondering how to do online marketing, keywords are essential.
3. Start a Blog
Did you know that websites with a blog have on average 434% more indexed pages than those that don’t? That means more search engine exposure, which means more traffic.
A blog can benefit your brand in many ways, including:
- Showing your expertise in your industry
- Building trust with your audience
- Promoting products and services
- Adding value to your brand
If you don’t have one yet, get started!
4. The Power of Influence
Influencer marketing has been around for some time now, but its importance isn’t dwindling. To make sure your strategy works, you should always find influencers who match your brand value. This will make your ads appear more authentic to your audience, and you’ll gain their trust.
By using the right influencers, you’ll also be targeting an audience who would be interested in your brand. With any internet marketing tips, that’s a crucial point.
5. Incorporate Video
81% of brands are currently using video in their marketing strategy. If so many brands are doing it, it can’t be bad!
Video is a great way of getting your content out to your audience. It’s an incredibly persuasive tool, with 73% of consumers saying they could be persuaded to buy into a brand through a video. We recommend uploading videos across platforms for the most reach and engagement.
More Digital Marketing Tips
If you want to learn more about digital marketing tips or get some expert help, be sure to get in touch with our team at Infinite Design House. With us on your side you can expect your brand to thrive.