Every new year brings with it new challenges in marketing, and in getting the attention of consumers.
Don’t stick with old strategies believing that they will keep doing you good. Online lead generation is a game that changes rapidly.
61% of marketers say that traffic and lead generation is their top priority!
Read on to see five ways you can change up your online lead generation strategies this year.
1. Change up Your Video Marketing Strategy
With new mediums popping out and blowing up like TikTok, it’s time for everyone in marketing to rethink their video strategy. It isn’t enough to make informative videos and put them on YouTube or your website.
Think fun, playful, animated, and different. Get your leads’ attention right from the get-go by teaching them something new and making them laugh.
2. Create Long-Form Posts on Specific Subjects
Blogging is changing up big time as we get into 2021. Start creating pillar articles on particular subjects that your leads are searching for using long-tail keywords.
You know your leads and potential clients best. Use that information to create tailored posts for them.
3. Tailor Your Email Marketing to Fit 2021
The numbers don’t lie. Email is 40% better at converting leads than Facebook or Twitter. It might seem like the granddaddy of online lead generation, but it still works.
In 2021, it needs to be tweaked to match up the preferences of the online leads. Don’t be shy and ask your subscribers what they want to hear about.
They joined your list for a specific reason, but you won’t know unless you ask.
4. Fix the Interactivity and UX of Your Website
An ugly website will deter online leads generation faster than anything else. In fact, 75% of consumers admit they judge a company poorly if they have a bad website design.
Don’t wait any longer. Take 2021 to fix your website’s interactivity and User Experience (UX). Ensure that your website is easy to navigate, and is easy on the eyes.
5. Use Free Webinars to Get Your Leads Into the Door
People love getting free information and that hasn’t changed in 2021. But online lead generation using free webinars is becoming more popular now. If you don’t have webinars in your marketing strategy yet, add it asap.
With free webinars, not only do you get in front of your potential leads, but you get their undivided attention for 30-45 minutes! That’s a huge chunk of time in which they are listening and paying attention only to you.
Online Lead Generation Credo – Don’t Forget to Be Authentic and Credible
No matter what you add to your online lead generation strategy, remember that the primary thing has to be authenticity and credibility.
The more genuine you can be, the more credible you appear to your potential leads. In this world, where everything is fake, and getting more so by the day, authenticity is the one thing consumers can count on.
If you are interested in availing yourself of Infinite Design House’s lead generation services, don’t hesitate to contact us today.