Did you know that 92% of consumers aren’t ready to buy the first time they visit your website? And if your sales pipeline isn’t optimized to convert that traffic then you’re missing out on a substantial amount of possible sales.
To fully optimize every visitor to your business website, you need an effective sales funnel. Don’t worry if you’re not sure how to create an effective funnel because we’ve got you covered. Keep reading to learn our top five insights into creating a funnel that converts.
1. Solve a Problem With Your Sales Funnel
When you build a sales funnel, you must begin with the problem you want to solve for your customers. Too many business owners think they know what their customers want without first doing the necessary research to learn what their clients need.
Talk with your customers, both current and former to discover what their biggest concerns or pain points are. Then create a solution to solve that problem and offer it to your audience in exchange for their contact information. This is the beginning of your sales funnel and the most important step to get right.
2. Nail Your Offer at the Top of the Funnel
Your potential prospects don’t always take a straight path from A to Z and eventually find your product or service. However, to fully optimize this path you must start at the beginning with an amazing offer. To do this, you must create a stellar offer that will pull your prospects towards the next stage of your funnel.
The sales funnel stages often change and some of your consumers will skip a step or move through the process quickly. However, the general stages include:
- Customer experience/retention
As you can see the sales funnel doesn’t end with the purchase. You need to continue your efforts past the sale and impress each purchasing customer with your onboarding process and customer service.
3. Drive Traffic Consistently to Your Marketing Funnel
You must have several paths your prospects can follow to find you. You need to create different sources of traffic that drive new prospects to your funnel. As you create your paid offer you must continually drive traffic to it so your ideal audience can find your solution to their problem.
You can drive traffic in several different ways including, but not limited to, the following ideas:
- Social media
- Search engine optimization
- Influencer marketing
There are many different avenues for driving traffic to your offer both online and off. Your job as a marketer is to create as many avenues through which your audience can travel to end up at the same destination, your offer.
4. Provide Valuable Content
Today’s savvy consumers don’t want to click an ad and immediately buy your product. The sales process is now much more complicated and complex. Your audience will do their research before they commit to purchasing your product.
You need to establish your authority within your industry by creating valuable content that helps your audience. From your blog posts to your vlogs and emails you need to create a cohesive digital marketing strategy that helps your audience. When your audience consumes your content and sees the value you provide, they will gladly work with you and purchase your paid offer.
5. Create a Powerful Call to Action
Finally, for your sales funnel to be truly effective you need a strong call to action. Every blog post, video, social media post, and email needs to end with a single, clear action step that you want your audience to take. Be clear about what you want them to do and show them how to complete that action.
People are overwhelmed by information and decision-making. Don’t make them figure it out or leave them guessing. Be clear and concise about what they should do and how they can do it.
Up-level Your Sales With an Effective Funnel
Your sales funnel is the key to taking your business to the next level. From digital marketing to email marketing and social media, every piece of content you create plays a vital role in ensuring that your funnel succeeds.
If you’re ready to optimize your sales funnel then reach out to us today. We’re here to help you optimize your funnel and drive new leads to your offer every day.