Website users from pay per click ads are 50% more likely to make a purchase than organic visitors.
If you aren’t using this valuable digital marketing strategy in your online approach, you could be missing out on these high-conversion leads. The problem is, with so many PPC strategies, how do you know which ones will give you the competitive edge you need to dominate the market?
Lucky for you, we’ve compiled 7 top-notch PPC tips that you can use to maximize your approach and start seeing results now.
1. Multi-Platform Ad PPC Strategies
While most businesses latch on to Google Ads for their PPC marketing strategy, you can actually benefit from spreading your efforts across multiple platforms.
Social marketing with sites like Facebook, Youtube, Instagram, and more all offer pay per click advertising options. With a broader approach, you can extend your reach and maximize traffic.
2. Ad Extensions
Up the efficiency of your ad by utilizing extensions for usability. These interactive features allow users to engage with your brand right from the ad.
Try out features like message or price extensions to offer more relevant and helpful information.
Instead of only focusing on new leads, use remarketing to target the users who have visited your page before. Use metrics like pages visited and time spent on URLs to narrow your target audience and encourage revisiting.
4. Get Mobile-Friendly
Mobile device visits account for over half of online traffic. Taking this into consideration, your ads should be leading visitors to mobile-friendly landing pages to maximize conversions.
If your target URL isn’t fast, interactive, and easy to navigate on a small scale screen, visitors will simply exit your site and find a more usable competitor.
5. Lookalike or Similar Audiences
Depending on which platform you are using, you’ll find ‘lookalike’ or ‘similar audience’ options to help you reach more relevant viewers with your ads. These features use the analytics of your current website views, followers, or past customers to target more leads in the same demographic.
6. Responsive Display and Search
Responsive display and responsive search allow you to take a more data-driven approach with your PPC marketing strategies. These tools use Google Ad’s artificial intelligence to combine multiple headlines and descriptions and gather data about the performance of these combinations.
This makes it easier for you to test and experiment with your ad copy. You’ll be able to create stronger and smarter campaigns without as much paid trial and error.
7. Compelling Ad Copy
Of course, creating an attention-grabbing ad copy is ideal for drawing in new leads and converting your sales. To accomplish this stick to these key points:
- Share your unique edge
- Highlight promotions or exclusive offers
- Use a call to action
- Lead to relevant landing pages
- Tout the benefits
Remember to include those keywords and keep your ad clean and uncomplicated for best results.
Set to Work With PPC Strategies
Now that you know 7 of our favourite PPC tips, you can use these PPC strategies to maximize your advertisements and skyrocket sales. From expanding your reach to curating the best ad copy possible, you’ll be slashing the competition in no time.
Ready to step up your marketing strategy? Get in touch with us today to find out we can help you take your campaigns to the next level and accelerate sales.