Once upon a time, running a business was as simple as selling your product to customers. You may also run ads to generate more business, but the process was cut-and-dry. Running a business today is a much more involved process.
Social media opened new avenues for businesses to reach current and potential customers. It isn’t as easy as choosing a name, starting an account, and posting. Business branding is a multifaceted process that, with the right plan and some work, can keep your business visible.
Here are seven branding ideas to help you start your marketing strategy for your business.
1. Business Branding Starts with Your Audience
To whom are you selling your product? When you answer this question, you’ll have your audience in mind. Keep in mind that the larger your audience, the harder it can be to generate leads. A small, core audience will provide an excellent foundation to generate content.
Location, demographics, your competitors’ audience, and consumer problems are great starting points to help determine your audience.
2. Have Your Brand in Mind From Day One
If you’re starting a new business, a branding strategy should be one of the first things you consider. Your brand can go through unconscious evolution without conscious effort to control it. When you’re a new business, it’s much easier to set those standards when your team may be more open to new ideas.
There are also times when it can be a good idea to rebrand your business.
3. Create a Timeless Logo
Your business should be more than just a name. When you hear the names McDonald’s, Wendy’s, Starbucks, Apple, and PlayStation, what springs to mind? More than likely, you envision their business logos.
Seeing a business’ logo can help a consumer think of qualities they associate with that business. If you aren’t sure of a logo for your business, consult an expert for help.
4. Research Your Competitors
A key point of running a successful business is knowing your competition. Researching the competition can help your business distinctly establish itself from similar businesses.
Analyzing competitors can give you insight into gaps in their brand and products. This will allow you to tailor your business to meet those consumer needs. This, in turn, will generate more customers and engagement.
5. What Influences Your Brand?
Platforms like social media provide a voice for people and businesses alike. As you develop your business brand, the business takes on a personality of its own.
Everything from the colors you use to your graphic style defines how your brand comes across. The tone of your business can also make or break a business’s success. Wendy’s and Arby’s have proven that businesses can be engaging and fun.
6. Keep Your Promises
When you make a promise as a business, keep your word. When businesses don’t keep their word, they run the risk of losing customers. Jilted customers tend to express their discontent, which can affect your ability to draw in new customers as well.
People love businesses that they feel they can trust.
7. Analyze Your Brand Objectively
Your brand idea may make sense to you and your staff, but how does it translate to consumers? If they don’t love it or understand it, your business may struggle. Take a step back and analyze the aspects of your brand to make sure that people unfamiliar with it understand your message.
We Help with Brand Visibility
Once you have a business model, business branding can help connect your business with consumers. Creating viable branding strategies is a lot of work, and at Infinite Design House, we’re here to help.
We assist with branding, lead generation, and creating a digital presence for your business. Reach out to us so we can help you reach your business’s full potential.