Twitter is a powerful marketing tool to reach potential clients. The social media giant has over 126 million daily users. Based on monthly usage, this figure rises to over 320 million users.
Savvy Twitter users are able to reach millions of customers using popular hashtags and themes. For this reason, every business should include Twitter as part of its digital marketing strategy.
Some companies even pay celebrities to promote products on their behalf. Hollywood stars like Khloe Kardashian earn roughly $13,000 per tweet.
Read on to learn how to develop a Twitter marketing strategy. Explore tips on how to market your business and generate customer leads on Twitter.
Create an Effective Profile
The first thing you need to do is develop an effective profile. Your profile space is limited to just a few sentences. This means you need to make each word count.
A profile tells potential followers and leads what your business is all about. You can also provide a hyperlink to your company website on the profile. Lastly, the profile picture is a great place for the company logo or your best product.
The last step is to request verification from Twitter. This adds a blue checkmark to your profile and lets Twitter users know that your company is the real deal.
Build a Dedicated Following
A following of spam accounts and bots does very little for your business. Instead, you want to build a following of prospective clients. These followers are much more likely to click on your blog posts and promotions.
One way to acquire a dedicated following is by interacting with others. Twitter is not a one-way street. Instead, follow like-minded users and respond to their tweets.
Publish Great Content
The key to dominating social media is to stay fresh in your followers’ minds. The best way to do this is to continuously post great content.
You can achieve this by creating a blog on your website. Publish articles that are interesting to your followers and pertinent to your company’s product or service. Polls are another great way to communicate with your followers.
When it comes to videos, most social media users think of Instagram or Snapchat. The good news is that Twitter is video-capable.
The truth is that nearly 3 of 4 consumers prefer video marketing over traditional print. A how-to or DIY video is likely to see more interactions than a blog post.
Twitter’s standard video feature allows you to post clips nearly 2.5 minutes long. General Electric (GE) wanted more capability so they use the app called Periscope. This app integrates directly into Twitter and allows you to live stream video.
A Recap of Launching a Twitter Marketing Strategy
There is no question that your company can successfully use Twitter as part of a digital marketing strategy. It is a great way to drive traffic to your website using blog posts and video content. In addition, you can build a network of like-minded followers.
If you need help with a Twitter marketing strategy, contact us today for assistance.