The Different Types of Advertising Mediums, Explained

advertising mediums

Businesses rise to advertise. In 2019, the Canadian advertising industry made more than 11 billion dollars. That was nearly 400 million dollars more than the previous year.  The number of advertising mediums is one reason why the industry is making so much money. But you don’t have to break the bank to promote your business. […]

5 Reasons Why You Should Hire a Branding Agency

branding agency

59 percent of all consumers buy from brands with which they’re familiar. That means that the more people recognize and appreciate your brand, the more they’re going to want to do business with you. Besides brand familiarity, consumers also want you to remain consistent to reinforce that familiarity. Achieving this on your own can prove challenging, especially […]

Does Logo Design Really Matter? (Spoiler Alert: The Answer Is Yes!)

logo design

7 seconds. That’s the amount of time you have to grab someone’s attention.  If you want to make every second count, your business needs to stand out. What’s the easiest way to do that? With an eye-catching logo. The right logo design attracts the right customer. Curious to know why it matters? Let’s go over […]

Reel Talk: 7 Benefits of Using Reels in Instagram Content Marketing

instagram content

There are over one billion users on Instagram, making it the second most crowded social app after Facebook. Luckily, the Instagram algorithm favours accounts that are engaging with Reels.  Instagram Reels is modelled after TikTok, with features to create highly addictive videos with cinematic cuts, music, stickers, and effects. Like with any social media, early adopters […]

Is Kajabi the Right Online Course Platform for You?: A Complete Review


Did you know that Kajabi has been featured in Forbes Magazine and other such prominent venues? Kajabi has hit the big time, and more and more people are considering using it for their own courses and business.  But is Kajabi right for you? Read on to learn the basics of Kajabi and how it might be able to help you achieve […]

How To Advertise Your Business


In the digital age, the advertising industry is changing even quicker than smartphones! If you’re looking to market your business, you’re in luck. It’s never been easier, more affordable, or readily available. The best part is that if you know the right tips, you can get started today! Let’s talk about some great ways to […]

YouTube SEO: A Quick Guide to Rank Your Videos

youtube seo

YouTube has an undeniable presence. In fact, 45% of influencers use YouTube as their primary platform to post content on for their followers to view. If you’re an influencer looking to improve your videos’ ranking, you’ve come to the right place. Below we’re going to share the right way to use YouTube SEO and improve your […]

5 Tips to Build a Successful LinkedIn Strategy

linkedin strategy

Though TikTok, Facebook, and Instagram garner a lot of screentime from folks, LinkedIn is not to be ignored in your social media strategy.  In fact, there are over 756 million users worldwide on LinkedIn. That’s millions of people you can reach through your LinkedIn page and posts. Of course, you aren’t going to gain millions […]

Facebook Page Optimization: 5 Tips for Marketers

Facebook Page Optimization

Facebook has more than 2.8 billion monthly users. That’s a huge audience to tap into, and you don’t want to miss out on it as a business. But how do you tap into that market and find the paying customers that are interested in your business? The answer lies in Facebook page optimization. Are you […]

A Beginner’s Guide: What Is Search Engine Optimization?

what is search engine optimization

People spend around 5 hours on their phones daily. This makes it crucial for your company to appear in their search engine, at every available opportunity.   There are several reasons that businesses worldwide use SEO to help improve their website’s ranking. If you’re reading this, it’s safe to say you’re looking to improve your website’s ranking and improve […]