Beyond Instagram and Facebook: Social Platforms to Jump On Now

social platform

So you’ve set your brand up on Facebook and Instagram and you’re certain that your social media strategy is taken care of. Not so fast – there are many more players on the block that have the potential to boost your social presence and business growth.  Check out these trending social platforms to look out […]

How Much Should I Spend on Marketing? A Basic Guide

how much should i spend on marketing

You might be wondering, how much should I spend on marketing?  That’s an important question as your business expands because you don’t want to overspend. This could deflate your profit and cause more risk in your business.  You also don’t want to underspend because you might not get enough results. This is why it’s important […]

What Is Influencer Marketing and How Can It Help Your Business?

influencer marketing

A social media influencer is defined as someone who has a large group of loyal followers. Typically, influencers are viewed as experts within their industry or niche. This can range from fashion and travel to baking and home decor. Within the realm of social media influencing, there are no limits.  Because of the trust they’ve […]

Search Engine Marketing: This Is What You Need to Know

search engine marketing

If you have ever wondered what search engine marketing is, you are probably not alone. We hear a lot about search engine optimisation, and it can be hard to know what the difference is. SEM is a process that allows you to place paid advertisements on search engine results pages.   But, exactly what is SEM, […]

Why You’re Not Popping up on The Front Page: SEO Mistakes

SEO

Are you working around the clock optimizing your copy and spending money o SEO and marketing strategy and still not finding yourself on the front page?  Google’s algorithms are constantly changing and it can be challenging to keep up with SEO best practices. However, there are some key SEO mistakes that can be fatal for […]

Should You Use a Social Media Scheduler?

social media scheduler

Did you know that creating a single Instagram post can take as much time as 30 minutes to an hour and a half? Just think of what you can do with that time. You could hang out with your besties, make dinner plans, perhaps even go to the mall.  Instead of carving out time every […]

7 Awesome PPC Strategies You Need to Know

ppc strategies

Website users from pay per click ads are 50% more likely to make a purchase than organic visitors. If you aren’t using this valuable digital marketing strategy in your online approach, you could be missing out on these high-conversion leads. The problem is, with so many PPC strategies, how do you know which ones will […]

Building a Following: The Top 10 Tips to Breeding Brand Loyalty

brand loyalty

Did you know that¬†65% of the average company’s revenue comes from existing customers and their brand loyalty? Loyalty is something that all businesses should aspire to attract. But in a world with so much competition, it can be a challenge.  What is brand loyalty, and, more importantly, how do you create brand loyalty?  Here are […]

How to Use Hashtags for Social Media Growth

how to use hashtags

Did you know Instagram, a platform with over one billion users, happens to be one of the many social media sites that use hashtags? A hashtag is a tagged word or phrase with the hash or number symbol in front of it. One of the many advantages of hashtagging is that it has been able […]

These Are the Different Types of Digital Marketing

types of digital marketing

Digital marketing is a must for any venture. Knowing the different types of digital marketing will assist you in making the most of your online presence.  Are you familiar with all of the different digital marketing types? Take a closer look at the guide below to help you get started.  What is Digital Marketing? Before you […]