Business Marketing: How to Combine SEO and Social Media

seo and social media

Digital marketing is vital for your business to succeed since 93% of all online interactions start with a search engine. By combining your efforts and utilizing SEO and social media, you can reach your target audience and watch your rankings rise.  Keep reading if you are unsure how business marketing can simultaneously include search engine […]

3 Lead Generation Ideas to Use in 2022

lead generation ideas

What is your marketing strategy for 2022? Have you thought about what you’re going to do to get your name out there? What steps will you implement to attract your target market? If you haven’t thought about these questions or have yet to find answers, now is the time to get proactive. But don’t worry, […]

How to Successfully Build a Brand for Your Business

build a brand

If you asked any marketing experts to reveal the one, essential ingredient to business success, they would all agree: to build a brand that’s unique, memorable, and attractive. Brand building, though, is far from being a quick and easy process. And that’s precisely why our article right here is a must-read for anyone involved with […]

4 Digital Marketing Trends to Look Out for in 2022

marketing trends

Current statistics show that more than 94% of Canadians use the internet with 85% of people actively using some form of social media. For businesses both big and small, digital marketing represents an enormous opportunity for greater market reach, audience-specific advertising, and increased brand loyalty and recognition. Having a strong digital marketing strategy is key for […]

7 Online Marketing Strategies for Small Businesses

online marketing strategies

Small businesses are often on a tight budget, and small business owners typically have to wear many hats. So they need to be strategic about how they spend their marketing dollars. Therefore, it’s essential to stay up-to-date on the latest online marketing strategies and trends in order to reach as many customers as possible on a budget. […]

7 Tips and Tricks for Business Website Development

website development

How do people learn about businesses? People want the latest information available at their fingertips. A business’ success requires a strong digital presence.  For many potential consumers, a business’ website will be the first interaction they have. If the website isn’t aesthetically pleasing or difficult to navigate, it can cost you potential business.  Website development is an […]

7 Tips for Business Branding

business branding

Once upon a time, running a business was as simple as selling your product to customers. You may also run ads to generate more business, but the process was cut-and-dry. Running a business today is a much more involved process. Social media opened new avenues for businesses to reach current and potential customers. It isn’t […]

3 Unique Strategies to Improve Your Brand Awareness

brand awareness

53% of digital shoppers research a company before making a purchase. 48% of in-store shoppers do the same.  The need to build and promote your brand is more important than ever. Customers buy from companies they recognize and know. Brand awareness is the familiarity your audience has with your product or services.  Building brand awareness […]

Your Guide to Maximizing Your Marketing ROI

marketing ROI

To maximize your marketing results, you must first understand them. There are many different ways to measure the success of your marketing. To determine if everything is working, you need to measure your return on investment (ROI).  How do you measure ROI?  ROI is revenues minus expenses divided by expenses. This can get complicated with […]

What Are Marketing KPIs, and How to Track Them

marketing KPIs

A marketing strategy without key performance indicators (KPIs) is useless. A key element in marketing success is measuring and revising campaigns as audiences or market change.  With social media marketing, KPIs have changed a bit. There is a lot of information available and it’s easy to focus on the wrong area. So which KPIs should […]