How to Choose the Right Marketing Platform for Your Brand


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marketing platform

There are more than 4.5 billion social media users in the world. The question isn’t if you should have your brand on social media. It’s where should you be on social media.  Top social media platforms are Facebook, Instagram, Pinterest, YouTube, TikTok, Twitter, and LinkedIn. It’s impossible to have an engaged audience on every platform. So, […]

7 Lead Generation Strategies for Small Businesses


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lead generation strategies

One of the most challenging parts of owning a business is getting sales. You may have a user-friendly website and a fantastic team, but your business will sink without customers. Luckily, lead generation can help attract targeted prospects to your business. Just imagine having your calendar booked to its capacity or people making purchases left […]

3 Easy Ways to Boost Organic Traffic and Covert Leads


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organic traffic

Over half of all trackable traffic comes from your customers’ organic search results. Do you have a plan to leverage this powerful tool to get more views on your website? No matter how strong your SEO strategy or paid campaigns are, you can’t deny the effectiveness of direct traffic. You can earn your customers’ trust […]

How to Get More Value From Your Google My Business Listing


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Google My Business listing

Whether it’s for SEO value, quality reviews, or just to put your name out there, directories are a valuable tool online. There’s no directory more important than GMB, which plays an important role in your digital marketing strategy. Optimizing your GMB account offers you plenty of value and the good news is that it’s really […]

Small Business Sales: Why You Need to Focus on Lead Generation


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lead generation

61% of marketers say that lead generation is their biggest challenge. It makes sense, then, that 53% of marketers spend at least half of their budget on lead generation. Suffice to say lead generation is hugely important but it’s not easy! If you can follow up on a lead within 5 minutes, that lead is […]

Built for Success: 6 Elements of a Highly Effective B2B Website


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B2B website

Your website’s design has a 75% influence on your credibility. If your website is old, outdated, or slow, you could lose clients. Slow-loading sites lead to a $2.6 billion loss in revenue each year, too. About 88% of people won’t return to a site after a bad experience, either. Don’t let your B2B website cost […]

Why Every Business Needs a Brand Guide and How to Develop One


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brand guide

Are you building a company brand? Whether you’re a start-up creating a brand from scratch or an established company resolving marketing inconsistencies, a brand guide is a requisite for business success. Brand awareness is the #1 goal for 89% of marketers. It’s easy to see why- the majority of investors, customers, and employees will select […]

Convince, Then Convert: How to Drastically Improve Your Website Copy


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website copy

Converting users from your website is a dream for most business owners. Website conversions go hand in hand with web copy. Users need to enjoy your content to take targeted action.  You might be leaving sales on the table if you aren’t nailing your copy. Keep reading to check out this guide on how to improve […]

Social Media Marketing: Why Your Brand Voice Matters


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brand voice

If you have your business, you know how important branding is. And it’s even more important in the digital world when social media platforms bring your competition to the forefront. There are a lot of elements that go into proper branding, but one of the most important is brand voice. Here are a few reasons […]

5 Remarkable Insights for Building an Effective Sales Funnel


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sales funnel

Did you know that 92% of consumers aren’t ready to buy the first time they visit your website? And if your sales pipeline isn’t optimized to convert that traffic then you’re missing out on a substantial amount of possible sales.  To fully optimize every visitor to your business website, you need an effective sales funnel. […]