4 Common UX Mistakes to Avoid

ux

Your website is your busiest salesman. But what do you do if that salesman is confusing, makes people wait, and makes the wrong first impression? You give him the boot (and redesign him).  Here are the four most common mistakes small and medium-sized businesses make when it comes to user experience (UX).  1. They Use Sticky […]

Our Favourite Social Media Scheduling Apps

Social Media Scheduling

Juggling numerous social media accounts can be challenging. You have to constantly remember what to post when, which voice to use and how to tailor each post to each account. It can be exhausting. Thankfully, social media scheduling apps can help us do all of that with just a little bit of planning and forethought. But which are the […]

Grow Your Business and Widen Your Audience: 4 Essential Instagram Marketing Tips

instagram marketing tips

It should come as no surprise that having a solid marketing strategy is one of the key components of a successful business. Most entrepreneurs are familiar with the utility and social media can provide. Instagram, in particular, has plenty of potential use for marketing. We’ve put together a brief guide with Instagram marketing tips to […]

5 Emerging Social Media Platforms: Are They Worth It?

emerging social media platforms

The social media landscape is constantly growing. The bastions of old social media culture such as Twitter and Instagram are now under threat from new emerging social media platforms. They are popular with the younger generations and growing fast. So, which platforms does your business need to watch in 2021? Let’s take a look at some of […]

Instant Engagement: How to Drastically Increase Website Speed

website speed

Over 70% of users in the UK and the US would abandon a slow running website. So what is the ideal website speed according to most experts, including Google? Anything under three seconds. That’s a pretty small target to hit! But it’s essential that your great content and services aren’t hindered by a slow website […]

Brand Building 101: Tips for Creating a Memorable and Impactful Brand

brand building

Branding is how your customers will get to know you. It represents what you stand for and what you can offer to your consumers. Great branding is the key to achieving success and earning more money. Many businesses fail without a good foundation. Brand building is no easy task, but if you do it right, […]

4 Ways Working With Marketing Firms Can Improve Your Focus

Marketing firms

7 to 8 per cent of revenue is spent on marketing.  While these numbers vary, it still shows how much revenue is typically committed toward a marketing campaign. But it also reveals how much money is lost if a business isn’t creating an effective marketing campaign.  This is why businesses should consider hiring marketing firms. […]

How to Create a Better Sales Brochure for Your Business

sales brochure

A sales brochure is an excellent way of reaching prospective clients from a variety of locations. You can include the most important information about your business, along with pictures, to help sell your product or service.  However, not all sales brochures are created equally, and some are more effective than others. If you’re wondering whether […]

What Is a Business Tagline and Why Is It Importance?

tagline

When marketing your business, being able to make that instant connection with your audience is absolutely essential. If a potential customer lands on your webpage, you only have a few seconds to grab their attention and hook them in. One of the most effective tools you have to achieve this is your business tagline. But what is […]

The Value Of Meme Culture For Marketing Campaigns

Meme Culture

Are you looking for a new way to market your company? While well done and strategically placed traditional online advertisements still work, finding creative avenues to brand visibility can put you ahead of your competitors. Embrace the meme culture for your marketing campaign! An internet meme refers to an image, captioned and often altered for […]