Unless you’ve been living under a rock for 20 years, you know blogging is popular. But how popular is it exactly? Well, let’s just say it’s “over 150 million blogs” popular.
While you might think of blogs as a place where users share personal experiences, they’re a lot more than that. Most importantly, they’re a powerful business tool.
Through blog marketing, you can drive traffic to your website and your business. Let’s take a look at how a blog can boost your online presence in a very real way.
What is Blog Marketing?
In short, blog marketing is just what it sounds like. It’s the process of using a blog to generate leads for your website and increase organic traffic.
That’s really it. A blog can serve as a jumping off point for users to engage with your website, and ultimately, your product or service. Now we’ll look at how a blog achieves that.
1. It Boosts Traffic to Your Website
The hardest part of maintaining an online presence is getting new users on your site. People who are typing your name into the search bar are already aware of you. What you want is traffic that you normally wouldn’t get.
A blog can generate that traffic for you. Without getting into the technical aspects of things, it does that simply by boosting the number of opportunities people have to find you in search results.
Think of it like this: Every time you make a blog post, that’s one more indexed page that becomes searchable through Google and other search engines. The more searchable pages you have, the higher your odds of getting organic traffic. It’s simple math.
This is why it’s also important to have varied content. By covering many topics, you widen the net of potential search results that will lead folks to your page.
2. It Generates Leads
Your ultimate goal is to get people to purchase your product or service, but in order to do that, they need to get to your website. A blog can accomplish that, and it does so in a number of ways.
For one, it’s an interactive medium. Blogs allow users to comment and interact, which is precisely what you want. When users feel engaged, they’re far more likely to take the next step towards becoming an actual customer.
By including a call-to-action (CTA) in your blog posts, it provides an incentive for readers to visit your site and check out your business. A CTA is simply a statement and link that compels a user to click on it and visit your website.
When you engage readers with information they can use and content they find interesting, they’re way more likely to end up on your website. Every time you make a blog post, you’re providing one more CTA, which is simply one more opportunity to generate leads.
Get to Blogging!
Hopefully, the benefits of blog marketing are apparent after reading this. While there are many more technical aspects at play, the most important thing you need to know is that blogs generate traffic and leads. Everything else is an afterthought.
Now that you know how blogging can benefit you, you should get started right away. But you should also keep in mind that there are other strategies to grow your business.
If you’re interested in learning more about how you can take your business to the next level, read on.