Email marketing has long been hailed as one of the most effective forms of digital marketing. If you’ve ever subscribed to an email list before, you’re part of this statistic. Being a consumer on the receiving end of email campaigns has a wide range of benefits.
You can get discounts on products, gain access to exclusive online content, get free Ebooks, and more. This makes the consumer feel valued and more connected to the company.
As a business, the question is how to take advantage of email marketing? For that matter, how do you build an email list?
Keep reading for everything you need to know.
The Importance of Email Marketing
As noted above email marketing is one of the top ways of generating leads. This is because email marketing provides a direct line of communication or advertising with a primed audience.
Your emails go out to people on your email list. These subscribers are consumers who have chosen to subscribe to your list because they were drawn to something about your brand. It could be your products, services, online content, and more.
The important thing to take away is that they’ve already shown an interest in your company. By sending them emails a few times a month, you can stay present on their minds and continue to push your products or services.
How to Build an Email List
Now that you know why email campaigns are effective, let’s talk about how to build an email list. Your email campaign isn’t going to generate any leads or sales if you don’t have any subscribers.
There are countless ways to entice consumers to subscribe to your list, both in-person and online. Here are some suggestions:
- Use point of sale incentives (cashback, discounts on future purchases, free bonus items, etc.)
- Offer free access to online content (webinars, Ebooks, video tutorials, bonus content, and more)
- Offer an in-depth DIY guide (delivered through weekly/bi-weekly emails) pertaining to your niche or field of expertise
Use landing pages and pop-up windows on your website to guide visitors to your email list. You can also plug it in your blog articles and social media posts. The key to list building is incentivizing subscribers with something valuable they can’t say no to.
How to Design an Email Campaign
Finally, once you build an email list, you need to start thinking about the content you want to send subscribers. You must stay valuable and relevant to your audience. For example, if you only send them pushy marketing ads, they’ll end up unsubscribing from your list.
Instead, start your email campaign with a welcome letter thanking the user for subscribing. It should also contain whatever incentive you used to get them to subscribe.
Then, you can send them content designed to help them with their marketing, fashion, home decor, or whatever niche your business falls under. This includes videos, DIY tutorials, Ebooks, and more. The goal is to keep them engaged while gently plugging your paid products or services.
Need Help With Your Digitial Marketing?
Clearly, a company can gain a lot by learning how to build an email list and designing an effective email campaign. However, if you still feel a little lost on how to get an edge up in marketing, we can help.
Check out some of the services we offer, such as digital marketing, social media marketing, website design, email marketing, and more. Book a call with us today to start talking about your next great strategy.