How to Choose the Right Marketing Platform for Your Brand

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There are more than 4.5 billion social media users in the world. The question isn’t if you should have your brand on social media. It’s where should you be on social media. 

Top social media platforms are Facebook, Instagram, Pinterest, YouTube, TikTok, Twitter, and LinkedIn.

It’s impossible to have an engaged audience on every platform. So, how do you know which is the best marketing platform for your business? 

Keep reading to learn how to choose the best social marketing platform for your business. 

Know Your Audience 

The first step to choosing a platform is to understand your target audience and where they hang out. You want to be where they are. 

Once you’ve determined which platform they are most active on, you can choose which platforms to advertise on. 

When you create a business page or profile on social accounts, you gain access to insights. This will help you ensure your content marketing efforts are working. The data available will also help to revise campaigns as needed to increase ROI. 

Where Are Your Competitors? 

While you don’t want to copy exactly what your competitors are doing on social channels, it’s not a bad idea to see what they’re up to. 

You can see what works and what doesn’t for the audience you are targeting. This can inspire marketing strategies. 

Understand Your Marketing Goals and Available Resources

Before choosing which platform you are going to use for social media engagement, you need to assess your goals and resources. 

Thoroughly understanding what you have available will help guide you in your choice. It is a waste of time to plan an elaborate marketing plan just to realize you don’t have the resources available to execute it. 

Determine Which Marketing Platform Matches Your Brand

The social site you choose must be in alignment with your brand guide. The brand you build for your company will have an identity and core values, so which site matches those? 

For example, if you are a professional services brand that helps executives, you don’t need to show up on TikTok to find your audience. You’ll need to focus on LinkedIn. 

While there is probably value for every company on every site, some are much more valuable than others. And that’s where you want to focus your time and energy. 

Why Social Media Marketing? 

Promoting your brand on social media gives it a persona. This allows your audiences to connect on a deeper level. 

And that leads to more sales. 

Today’s digital world has made it necessary for companies to have a brand presence on social media. Your brand voice can be heard loud and clear when you are on the right channels. 

And connecting with your audiences has never been easier. Or more important. 

Are you ready to take the next step in strengthening your brand for social media? Do you need help in choosing your marketing platform? Contact us today for more information. 

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