Whether it’s for SEO value, quality reviews, or just to put your name out there, directories are a valuable tool online. There’s no directory more important than GMB, which plays an important role in your digital marketing strategy.
Optimizing your GMB account offers you plenty of value and the good news is that it’s really easy to get started! Let’s talk about how to get the most out of your Google My Business listing
How To Get The Most From Your Google My Business Listing
If you haven’t already, claim your Google My Business account or create one from scratch. This is very important because you won’t be able to make the proper adjustments to the account without access to it. From there, you’ll be able to optimize it for maximal efficiency.
Verify Your Listing
Prove to Google that it’s a legitimate business. Google gets a lot of spam that shows up in their listings and they don’t have a fool-proof way of dealing with it quite yet. Because of this, verifying your account helps build trust.
Add Photos And Videos
Google loves visual content for one simple reason; web users love visual content. Adding videos, images, and virtual tours is an easy way to start optimizing your account.
Optimize Your Data
Google wants to be able to give its users the most information they can for their search efforts. You should quickly work to add your business hours, holidays off, business address, contact information, categories, and more.
Your menu, products, or services that your business offers should be added on here as well. Remember, Google just wants to give as much information as possible on each search so if you have everything listed on here and your competition doesn’t, it’s going to bode well for your SEO prospects.
Add A’s Before The Q’s
In the Q&A section, beat people to the punch and answer some of the most frequently asked questions in your business or industry. This could involve prices, techniques, packages, health standards, and more information that users would care to know. Again, Google wants to provide users with as much info as possible.
Check Reviews Regularly
Check your account periodically but especially check reviews. Don’t have all of your friends start dropping nice reviews all in one day, as that will look suspicious to Google. Instead, let them come naturally and spread out as time passes. If you receive a negative review, respond to the customer right away and try to resolve the issue.
It’s A Marathon, Not A Sprint
Once you have your Google My Business listing optimized, you will need to do routine check-ups. It’s important to remember that building web traffic and SEO prospects is a long-term strategy and not something that happens overnight. Stay up to date with our latest marketing news and feel free to contact us with any questions!