If you’re an online entrepreneur or small business owner, odds are you know how important digital marketing is. For example, did you know Millenials do 60 per cent of their shopping online? That means if you don’t have an online presence, you’re missing out on tons of business.
However, with such steep competition out there, how do you make an impact? One way is to effectively learn how to use landing pages. Landing pages provide a way to funnel prospective customers directly where you want them, be it a specific part of your website, and email list, a social media profile, or a products page.
A successful landing page can significantly improve your conversion rates and build a loyal following. Let’s talk about how to use them.
1. Use Them to Gain Email Subscribers
Email marketing is still considered one of the best ways to do business. It helps you concentrate your marketing efforts on people who actually want to hear from you.
A well-designed landing page that encourages users to subscribe to your email list is a fantastic way to build a following and boost your conversion rates. However, make sure that you use a light touch with your approach.
For example, the first email you send them shouldn’t focus on trying to make a sale. Instead, use the first few emails to introduce yourself, your company, and tell the subscriber what you’re all about. Then, start promoting products and services, but sprinkle in free stuff to maintain value in their eyes.
2. Add an Enticing Offer
Learning how to use landing pages means enticing your reader. People hate committing to things and often need to be compelled to do so.
We recommend offering something along the lines of free access to an eBook, a heavily discounted product or service, or something else of value. This will encourage the reader to follow your landing page to the desired location (email list, Facebook page, products page, etc.).
3. Have a Strong Call to Action
Your landing page also needs to have a strong call to action. A call to action is the statement that compels the user to take the next step. Common CTAs include phrases like “click here for instant access to…, subscribe now for your free eBook, etc.”
A strong CTA also has a pronounced, appealing button to click that makes it crystal clear to the user what to do next.
4. Have a Clear, Simple, and Compelling Message
Learning how to use landing pages also means knowing what you want to say to the user. What message are you trying to get across and who are you trying to reach?
These are important questions that will help you define exactly what your landing page should say.
5. Make Sure Your Landing Page Coincides with Your Brand
Having the perfect message on your landing page isn’t quite enough. You also need to make sure that your landing page reflects you, your business, and your brand.
This means making sure the general design, layout, and colours on the landing page all match your website, social media profiles, etc.
Need Help Learning How to Use Landing Pages?
Running a business isn’t as simple as it used to be. The digital world has substantially changed consumerism and how small businesses operate. Learning how to use landing pages isn’t easy for everyone, nor is any other aspect of digital marketing.
If you need help building your online presence and getting the attention of potential customers, contact us today. We’re sure we can help you and your business!