5 Digital Marketing Tips to Skyrocket Your Business

By 2021, there are set to be over 2 billion online shoppers around the world. That’s over a quarter of the world’s population! With so many people shopping online, it makes sense that your business should be there too. If you only have a storefront, you’re going to be missing out. But, with so many other brands […]

The Ultimate Digital Marketing Strategy Guide

digital marketing strategy

Did you know the average consumer sees 4,000 ads every day? How many do you think they really stop and look at? The answer is probably close to zero. So how can you get your product or service in front of your target audience? The answer lies in digital marketing. Don’t worry if you’re not completely […]

Facebook Page Optimization: 5 Tips for Marketers

Facebook Page Optimization

Facebook has more than 2.8 billion monthly users. That’s a huge audience to tap into, and you don’t want to miss out on it as a business. But how do you tap into that market and find the paying customers that are interested in your business? The answer lies in Facebook page optimization. Are you […]

4 Common UX Mistakes to Avoid

ux

Your website is your busiest salesman. But what do you do if that salesman is confusing, makes people wait, and makes the wrong first impression? You give him the boot (and redesign him).  Here are the four most common mistakes small and medium-sized businesses make when it comes to user experience (UX).  1. They Use Sticky […]

Our Favourite Social Media Scheduling Apps

Social Media Scheduling

Juggling numerous social media accounts can be challenging. You have to constantly remember what to post when, which voice to use and how to tailor each post to each account. It can be exhausting. Thankfully, social media scheduling apps can help us do all of that with just a little bit of planning and forethought. But which are the […]

Grow Your Business and Widen Your Audience: 4 Essential Instagram Marketing Tips

instagram marketing tips

It should come as no surprise that having a solid marketing strategy is one of the key components of a successful business. Most entrepreneurs are familiar with the utility and social media can provide. Instagram, in particular, has plenty of potential use for marketing. We’ve put together a brief guide with Instagram marketing tips to […]

4 Ways Working With Marketing Firms Can Improve Your Focus

Marketing firms

7 to 8 per cent of revenue is spent on marketing.  While these numbers vary, it still shows how much revenue is typically committed toward a marketing campaign. But it also reveals how much money is lost if a business isn’t creating an effective marketing campaign.  This is why businesses should consider hiring marketing firms. […]

LinkedIn Marketing: An Amazing Opportunity for B2B Outreach and Sales

LinkedIn marketing

Businesses who embrace LinkedIn marketing generate 277% more leads on average than those who market on other popular social networks. If your brand isn’t marketing on LinkedIn, it’s time to start. Keep reading to learn why and a few tips for success. Why LinkedIn Marketing? LinkedIn marketing strategy is proven to help marketers with customer acquisition. […]

Why You’re Not Popping up on The Front Page: SEO Mistakes

SEO

Are you working around the clock optimizing your copy and spending money o SEO and marketing strategy and still not finding yourself on the front page?  Google’s algorithms are constantly changing and it can be challenging to keep up with SEO best practices. However, there are some key SEO mistakes that can be fatal for […]

How to Use Hashtags for Social Media Growth

how to use hashtags

Did you know Instagram, a platform with over one billion users, happens to be one of the many social media sites that use hashtags? A hashtag is a tagged word or phrase with the hash or number symbol in front of it. One of the many advantages of hashtagging is that it has been able […]