Today’s marketplace is crowded, especially online. There are about 1.7 billion websites online, with more than a half-million more popping up every day.
How do you stand out from the crowd?
It’s not enough to have a name and logo. It’s not enough to simply have a website. Your visual online presence needs to tell your brand’s story in a way that speaks to your customers.
And it needs to be memorable.
Helping you stand out starts with great graphic design that tells your brand’s story. Because creating a great visual story gets you noticed.
Creating Your Brand
Your brand is more than just your company’s name. It’s your company’s identity. Your brand expresses your company’s values and personality. It includes everything that distinguishes you and your products or services from your competition.
So your name is part of it. But it also includes graphic design elements like colours, materials, shapes, fonts, and your logo. These elements work with your online content, website design, social media strategy, business card design, brochures, etc., to create and project your brand.
Creating your brand requires understanding who your customers are, what they value, and how you fit into their lives.
What is Visual Storytelling?
Visual storytelling is simply a creative visual expression of your brand identity. It’s how your company can shape people’s perceptions of you and your products and services.
Marketing through visual storytelling must first catch your target audience’s attention. If you don’t capture their interest, you can’t sway them with your story, no matter how relevant it is to their lives.
Your visual elements must create messages that resonate with your customers. It should build an emotional connection. To do this, you must go beyond attractive graphic design. You need an effective strategy.
To develop an effective strategy, you’ll need data–research that includes who your customers are and what they care about. You also need to understand your competition and what they are offering.
After analyzing the data, and developing a brand storytelling strategy, then comes the graphic design.
The Role of Stunning Graphic Design
You could keep a graphic designer on staff to create stunning visual elements for your website and online marketing efforts. But you’d be paying the graphic designer salary and only getting part of the job done.
Your website and all its beautiful graphic elements need to work with today’s responsive web design environment. You can’t reach customers if they can’t see the visual elements that create your brand and tell your story.
That means your graphic designer needs to work in concert with your web developer, SEO specialist, and marketing strategist to create visual elements that express your brand and inspire your customers but that also work on multiple devices. Those are a lot of people to add to your payroll.
Get Started Creating Your Visual Story
Fortunately, you don’t need an entire web and marketing design team on your payroll. A full-service marketing agency like Infinite Design House can handle all aspects of creating your visual story and your marketing strategy.
We partner with you through the entire process. From research to strategy and development, launching your campaign, and analyzing its effectiveness, we’re there for you.
At Infinite Design House, we specialize in visual brand storytelling. Our results-driven graphic design and marketing team will craft a visual presence that sets you apart. Book a call today to learn what we can do for you.