In the next year, experts predict that we’ll pour $330 billion into online advertising. But is paying all that cash really worth it if only one out of every 1,000 ads gets clicked? You’ve got a great product. Your ads look amazing. Still, you’re not seeing the clicks and conversions you thought you would. It’s time to unleash your new secret weapon— dynamic retargeting.
Here are the top seven strategies to get results from your ad campaigns.
Dynamic Retargeting: How Does It Work?
Before we give you the seven keys to success with online ads, let’s talk about what retargeting means.
First, a potential customer clicks on your site.
Next, their habits are tracked across the web to determine when is the best time to target them.
Finally, when the moment is right, your technique creates a customized ad that ups chances of conversion.
As you can see, there’s a lot of data and customization involved. It’s best to use technology that does the heavy lifting for you so you can focus on your other marketing campaigns.
Without further ado, check out these strategies.
1. Set Up Your System
Here’s what you need to set up your retargeting system:
- Understand your audience’s behaviour with in-depth profiles
- Use your CRM to find or even upsell to potential customers
- Get the tech that can find and market to your customer across a wide variety of platforms
Always focus on results—not just clicks.
Now, let’s look at how to craft ads that get clicks.
2. Use FOMO
This is an old marketing strategy—creating the idea of scarcity to get your target to click on your ads.
FOMO stands for the “fear of missing out.” Phrases like “act now,” “last-minute,” and “expiring deals” make people afraid to miss out on a good thing—your product.
3. Captive Portal Retargeting
When a customer visits your brick and mortar shop, encourage them to use your WiFi. That way you can enable your “captive portal” to track their shopping habits.
Once customers opt-in, you can see where they linger in your store and serve ads for those products.
4. Bring Your Customers Back
Did your customers put an item in their cart and then. . . nothing?
Target those customers with a gentle reminder that they forgot to finish their shopping trip.
This strategy works for both potential and existing customers.
It involves showing them products related to something they’ve already looked at.
If someone clicks on a product page or makes a purchase, retarget them with complementary products. For example, show them an ad for a matching knit hat if they buy a scarf.
6. Demonstrate Your USP
Your product should be strong enough to stand on its own. For retargeting purposes, hit your customers with both the product and a demonstration.
Show a standalone image for your first ad, and then demonstrate your product in action for the retargeted ad. Boosted posts of customer testimonials or UGC are perfect for this purpose.
7. Measure Third-Party Conversions
Sometimes a customer sees your ad on a third-party site, doesn’t click on it, but still comes back and makes a purchase. This is your “view-through conversion rate.”
Include this information in your overall analysis. It will give you an idea of how effective your retargeting campaigns are.
Don’t you feel inspired?
Remember the keys to dynamic retargeting success—analyze your audience, get creative, and measure your conversions.
Want to brainstorm your best strategy?
Reach out to us to get help with your campaign right now!