Are you noticing more traffic coming into your site, despite a still-low conversation rate? A well-designed user interface (UI) could boost your site’s conversion rate by up to 200%. Meanwhile, a better user experience design (UX) could increase conversions by 400%.
Don’t cross your fingers and hope for conversions. Instead, get up-to-date with the latest trends. By implementing UI and UX design trends throughout your site, you can start turning those visitors into paying customers.
Keep reading to discover the seven UI and UX trends you need for a stronger website in 2020.
1. Device Synchronization
Consumers no longer use a single device. Instead, they switch between their smartphone, watch, and laptop depending on where they are and what they need. Whether they need to book a cab or control the house lights, everything is a click away.
More companies, including Uber, are using device synchronization on their websites and apps. With device synchronization, you can provide a continuous operation despite the platform consumers use.
The focus of these 2020 design trends is to make life easier for the consumer. By using synchronization, you can improve the user experience across every platform without interruption.
It’s time to clear out the clutter. Using minimalism UI and UX trends will encourage visitors to stay on your site or app.
Make sure to:
- Improve the navigation
- Add whitespace
- Remove unwanted pop-ups
These updates provide a more decisive user journey.
3. Voice User Interface & AI
While you’re keeping up with UI and UX trends, don’t forget to consider the future of marketing as a whole. For example, more people are using voice assistants like Siri and Alexa for answers.
By pairing artificial intelligence (AI) with voice search, you can add more functionality to your site.
4. Augmented & Virtual Reality
Sephora, Snapchat, Ikea, and other companies are already using augmented reality (AR) and virtual reality (VR) to impress customers. You can use AR and VR to help consumers fulfil their needs even while they’re home. As a result, you’re adding more convenience and ease for the customer.
5. Designing for Speed
53% of mobile website users will leave a page that takes longer than three seconds to load. As you use these UI and UX 2020 design trends, make sure they don’t impact your website’s speed.
A fast website is easy to use and prioritizes UX. A site that lags, however, will frustrate users. You can use Google’s PageSpeed Insights to see what factors are slowing your site.
6. Custom-made Graphics
Forget stock photos. When using these designer trends, work with a digital marketing agency that can create custom graphics. Making your own images can help you stand out from the crowd and make you seem more approachable.
Try motion graphics and effects, too!
7. Asymmetrical Layouts
Asymmetrical layouts, including split screens, can provide users more information without feeling overwhelming. Break out of the template and give your pages more personality with asymmetry.
Design with Users in Mind: The Top 7 UI & UX Trends for 2020
Design with your consumers in mind. With these seven UI and UX trends, you can ensure your site stands out in 2020.
Ready to update your site? Let’s talk! Contact us today to get started.