Marketing is, at its heart, a simple proposition. It’s the act of letting people know your business exists.
Something being simple doesn’t mean it’s easy though. Take digital marketing trends for 2020, for example.
Do you know how to improve your customer security? Or can you roll out a program of conversational content? No one expects you to be an expert in these things.
Hiring a digital agency is a great way to hand over the marketing to professionals. That frees you up to focus on what you do best.
Wondering what marketing questions to ask your digital agency? Read on to find out.
1. Do You Have Experience of My Sector?
This isn’t a dealbreaker if they don’t. They might have experience of a similar niche and they can bring new ideas to the table.
Certain sectors work in a certain way. Clever ad gimmicks might work in the fitness industry, but not healthcare.
Make sure they understand your sector and can show the kind of work you want.
2. Which Metrics Do You Measure?
You need to know how well any paid ad campaigns are performing. Your agency should send you reports about the metrics that matter.
They should tell you the cost-per-click (CPC), click-through rate (CTR), and conversion rates of landing pages at the very least.
Follower counts and Facebook Page ‘likes’ are nice, but not particularly helpful.
3. What’s the Day-To-Day Process?
It’s important to know how much time the agency will devote to your account. They should be able to give you a day-to-day breakdown of what they’ll be doing.
You also need to know this so you know how much is expected of you. What information do you need to send them so they can work on your behalf?
This is also a good time to find out how they manage projects. Do they use specific software like Asana or Basecamp? How will they keep you in the loop?
4. Do You Do All Work In-House?
There’s nothing wrong with an agency using freelancers. It can help them handle their workloads so you’re not left hanging during busy periods.
That said, you should know who’s working on your account and how to contact them. Having a named point of contact helps build relationships between you and the agency.
5. How Do You Stay Up-To-Date?
Digital marketing changes fast. Tactics that worked a month ago can quickly go out of date.
Using storytelling principles in branding has been a big strategy for a few years now. Does this agency use these principles themselves?
Find out how the agency stays up to date. Do they send their staff on training courses? Do they partner with Google to maintain certifications?
A good agency will be able to detail their plans for staying current.
6. Do You Work With Influencers?
This may or may not affect your digital marketing strategy. The extent that it does depends on your target demographic.
Businesses trying to reach teenagers need to engage with influencers, particularly on Youtube. 70 percent of teenagers respond more to Youtube influencers than celebrities.
Your new agency should be able to connect with the right influencers to promote your brand.
7. How Will You Meet This Brief?
This is a big question and they won’t be able to give you a detailed answer in a preliminary chat. Their answer will show how much research they’ve done on your company or brand.
Be wary of agencies who don’t seem to know much about you. Vague or generic ideas won’t get you far in a cluttered marketplace.
Ask These Marketing Questions for Top Success
These are just some of the marketing questions you should ask a prospective digital agency. The answers will help you work out which agency is the best fit for you.
You should walk away with a sense of confidence and excitement about your new collaboration.
Curious how we’d answer these marketing questions? Why not schedule a call and find out how we can help you?