YouTube has an undeniable presence. In fact, 45% of influencers use YouTube as their primary platform to post content on for their followers to view.
If you’re an influencer looking to improve your videos’ ranking, you’ve come to the right place.
Below we’re going to share the right way to use YouTube SEO and improve your overall YouTube channel. By the time you’re done reading, you’re going to have a better idea of how to get your content viewed by more people.
Use Keywords Wisely
Before you can post a video, the first thing you need to do is search for video keywords. To do this, the first step is to use the search suggest feature offered by YouTube and create a list of keywords.
Once you press enter, a list of keywords that people are typing into YouTube will appear. After you’ve taken note of the most popular keywords, you should also take time to research the top videos in your specific niche.
Study the titles that are being used for the videos and the keywords that the influencer is using. By mirroring the keyword usage of top performers in your niche, you’ll increase the ranking of your YouTube profile.
Audience Retention is Key
YouTube runs a business just like you are, meaning they want as many people to use their platform for long periods as possible. With that being said, YouTube wants you to do what’s possible to increase audience retention.
Ensure that you create content that’s valuable to viewers. When content has value to the person watching it, they are likely to continue watching other videos you’ve created on YouTube.
When you’re able to increase your audience retention, YouTube has been proven to increase the ranking of your videos.
Market Your Content
How will people know that you’ve posted a new video if you don’t do anything to market it? Take advantage of the other platforms and social media that you’re currently using.
For example, if you’re using Snapchat, post a teaser for those that follow you and provide them a link to go check out the rest of the video. The teaser is enough to wet the pallet of viewers and increase their need to see more.
Optimize Your Channel
People cannot only see the videos you post to YouTube, but they’re also able to see your channel’s page. Take time to optimize your page and ensure it’s organized and comes off as professional.
Keep videos in order from oldest to new, and watch your views increase.
YouTube SEO: Increasing Your Ranking One Click at a Time
When it comes to YouTube SEO, there are several things you can do to help increase the ranking of your video. We recommend researching to choose the right keywords to use in your videos and on your page.
The next thing you should do is work with a company that knows everything there is to know about SEO, like Infinite Design House. We’re skilled professionals that can help you boost your ranking and show up in more viewers’ searches.