Before working together One Health Clubs had no strategy for getting new members. They were driving traffic to their website without any focus or objective, hoping this would end in a sign up. They had minimal results and a lot of frustration.
We explained our process and created a strategy, designed a dedicated landing page with a specific objective, and we were able to direct potential members to sign up for a free trial membership, as seen below.
Then we created other landing pages that captured specific promotions such a exclusive offers and holiday specials as shown below. These were promoted within the company email lists and through various social media platforms (Facebook and Instagram).
This was the next logical step in creating new leads and memberships.
Next we created targeted ad campaigns that focused on different types of members. The campaigns consisted of both image and video ads of male and female members as well as geographical targeting of potential members within a 3km radius of each location.
Lastly, we then put into place multiple re-targeting strategies for anyone that previously engaged in our ads. We reminded potential members on social media to choose One Health Clubs when making a decision to join a health club in the area.
Sample Video Ad 1
Sample Video Ad 2
Since starting the program in June 2017 we have successfully achieved 0ver 300 leads every month with a conversion rate of over 30% leading to 90-100 new memberships each month, adding over $2,400,000 new revenue each year.
