Who are we?

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We help organizations...

Cut Through the Noise.

The marketplace is a crowded, noisy place. Cutting through the clutter to connect with consumers requires insight, a unique approach, a great story and an attentive audience. Knowing who you are and what makes you different gives you the competitive edge.

We are...

An Extension of Your Team.

With the demands of day-to-day operations, it can be difficult to step back and look at your business with a critical eye. This is where we come in. We bring clarity, objectivity, and expert perspectives to our work.

We provide...

Research, Insight, Strategy.

We conduct the necessary research to gain deeper insights and understanding. Then we provide strategic direction to the design process and give you our observations and recommendations. Research and planning are among the most important things we do for our clients.

We craft...

Inspiring Brand Visuals.

Today’s society is information rich and time poor. It is often the creative visual expression of a brand that delights, inspires, and moves people. A carefully crafted visual presence is essential to differentiate effectively, build trust, and advance strategy. 

All in all...

We help organizations dig deep, stretch creatively, and speak.

Our 7 Step Process

Brand audit – Research marketplace and how our client is positioned within it.

Competitor Research – who is competing for attention/what do they offer.

Cost out collateral and each component of the marketing campaign/strategy.

Develop global budget with break down of every component or phase.

Establish schedule – outlining production, roll out, and campaign duration.

Examine what we have learned/what we know.

Determine positioning strategy for our client in the marketplace, and how to maximize our client’s product, offering, and/or technology.

Develop a game plan for our client.

Consider multiple phases – beginning with the most profitable low-hanging fruit – and expand to opportunities that require more resources but promise attractive ROI.

Identify tools/collateral needed to generate sales and maximize ROI.

Design material/collateral.

Develop website, print materials, campaigns, etc.

Rollout campaign and test the market.

Revisions if necessary based on rollout experience/market feedback.

Generate awareness through effective media and consumer relations/social media.

Tracking analysis to gauge effectiveness of materials, website, and/or campaign.

Adjust and improve.

Let's Get Started

Please let us know where we can reach you. One of our consultants will be in touch very soon.
If you’d like to begin immediately, feel free to call Eric Pezik at 289.656.1444 or email him directly at eric.pezik@gmail.com.

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