53% of digital shoppers research a company before making a purchase. 48% of in-store shoppers do the same.
The need to build and promote your brand is more important than ever. Customers buy from companies they recognize and know. Brand awareness is the familiarity your audience has with your product or services.
Building brand awareness helps them to know your company. It establishes trust and loyalty among your existing customers while building new connections.
How do you establish a strong reputation and brand? Keep reading to learn three strategies you can implement today to improve your brand awareness.
1. Give Your Brand a Personality
When building a brand, you have a lot of opportunities to build a personality. People buy from businesses they feel a connection with.
Everything from your logo to your website should be consistent in messaging and tone. How you comment to replies, the responses you send to emails, and any content you make should all align with your brand personality.
Brands with personality are strong, memorable, and have a voice of their own. How you shape your brand’s personality depends on your target audience. What will make them respond? What kind of communication will engage them?
Creating association helps to improve your brand recognition and increase awareness. A brand personality can be serious, informative, witty, or even sarcastic. It all depends on your overall goal and your target audience.
2. Brand Partnerships
Partnering with another brand is a great strategy for increasing awareness. This type of strategy not only connects you with your target audience but with your partner’s audience. The right partnerships can create value for your customers.
You expand your reach while inheriting the image and reputation of your partner.
It’s important you partner with brands that meet your brand. A few things to consider when choosing a partner:
- Shared values
Forming partnerships with businesses that are similar in size is the most common option.
3. Increase Social Proof
Social media and digital marketing are hot topics in marketing. And social proof is a great way to get in front of new customers.
Social proof is where consumers tell other consumers about your product or brand. Reviews and testimonials are the most common type of social proof.
To increase your social proof, and brand awareness, you need to create a community of trust with your customers. If they feel safe and respected, they’ll tell their friends.
Improve Your Brand Awareness
Did you read these strategies and get pumped about making changes to your marketing campaign?
There are a lot of creative ways to increase your brand awareness, you just need to brainstorm! Of course, there is always the option of partnering with a marketing agency that specializes in branding.
Let us help you! We offer a variety of services to help you establish and grow your brand. Contact us today to start improving your brand awareness.