How do people learn about businesses? People want the latest information available at their fingertips. A business’ success requires a strong digital presence.
For many potential consumers, a business’ website will be the first interaction they have. If the website isn’t aesthetically pleasing or difficult to navigate, it can cost you potential business.
Website development is an integral part of a business’ success. The majority of web traffic is done via phone, which means your website also needs to be mobile-friendly. Your website needs to ensure a smooth experience for customers and potential customers alike.
Here are seven ways to make that happen.
1. Establish the Website’s Purpose
The first thing you should do is determine your website’s purpose. Will you provide information about your business and its products? Will you allow customers to order products from your website?
Do you want to give visitors the ability to contact you? The intended purpose will determine the site’s structure. The structure is important in website creation to ensure its ease of use for the end-user.
2. Keep Your Website Distraction-Free
Social media has caused its users’ attention span to drop. Too many distractions will cause you to lose the attention of your site’s visitors.
Complicated animations, stock photos, and content that’s too long can hurt your users’ site experience. Provide the information that the user wants ASAP that engages their attention.
3. Gear Website Development Around Being Mobile-Friendly
This year, mobile web traffic was nearly 55% of all internet traffic. People spend many hours a day on their phones. If they are out and about, they’re not going to look at your website on a computer.
Websites need to be mobile-friendly to engage the most amount of users. If your site isn’t mobile-friendly, people will look for a business that has one. Talk to a website developer to help ensure your site meets that need.
4. Domain Name and URL Structure
Your domain name affects your URL structure. Your URL will help people understand what your product is. To that end, it’s a good idea to incorporate the product into the URL.
If you are a photographer, then that word or a variant should be present. It’s also a good idea to buy alternate spellings of your domain name to ensure people end up at your site.
5. Use Calls to Action
Let’s be honest: people are lazy. If you don’t guide them to the portions of your website you want them to see, there’s a good chance they’ll never make it there. This is where a call to action can help.
Provide instructions for places on your site they should visit. This will increase the likelihood visitors will see the things you want them to.
6. Use Videos
Videos might be the best way to keep visitors to your site engaged. You can use them to show people the faces behind the business. They are also great for answering questions and providing information about the business in a fun, unique way.
7. Use a Reliable Web Host
Web hosts are spaces that house your site’s content. You can host your site, but the benefit of large web servers are the security and reliability they provide.
Your website’s host can affect the speed, quality, uptime, and functionality. If any of these areas are lacking, your end-users will feel the impact.
Infinite Strategies to Empower Your Business
Website development is one of the key aspects to ensure your business’ success. This is only one part of maintaining a successful business, however.
Infinite Design House is here to help you with your business’ branding, digital presence, and lead generation. Contact us so we can help your business reach new heights.