If you think digital marketing is the only viable marketing strategy, think again.
Traditional marketing and digital marketing are both successful marketing methods. They’re also quite different from each other.
Both are great marketing investments for all types of businesses, but which one is best?
Let’s go over the differences and benefits of traditional marketing and digital marketing.
What Is Traditional Marketing?
Traditional marketing refers to an offline marketing strategy. This strategy includes print, radio, direct mail, phone, and outdoor marketing campaigns.
This type of marketing strategy targets a specific audience. Direct mail ads target consumers who are in a certain age range or location.
Traditional marketing campaigns are tough to measure. You can’t exactly figure out the engagement levels of a billboard.
Despite the lack of insights, traditional marketing ads are memorable. Brand recall for traditional advertising is 75%. This is much higher than digital advertisement brand recall.
What Is Digital Marketing?
Digital marketing refers to an online marketing strategy. This strategy includes email, paid social advertisements, and pay-per-click marketing campaigns.
Digital marketing is cost-effective and easy to measure. These campaigns need more fine-tuning because the digital advertising landscape is competitive.
Luckily, you have access to resources that help you curate a campaign that will get seen. A curated campaign leads to more engagement and brand awareness.
Which Option Is Right for Your Business?
First, consider how you want to share your brand’s message.
Digital marketing allows you to communicate with your customers online. Digital interaction gives you an immediate understanding of how your campaign is doing.
Instant reactions and real-time comments are elements that make digital marketing appealing. Businesses that want instant leads and quick communication should opt for digital strategies.
If you want to share a broad message to a specific audience, you may like traditional marketing. Traditional marketing opens up more opportunities for creative branding strategies.
Despite the lack of interaction, traditional marketing caters to your average customer. You’re targeting those who are most likely to be loyal customers. This leads to a higher return-on-investment (ROI).
Businesses that want to reach a large general audience should choose digital marketing.
Digital marketing is also less expensive. It yields immediate results that are easy to measure. This is ideal for newer businesses trying to grow their customer base.
When it comes to targeting a specific audience, traditional marketing works best. Businesses that want to share memorable marketing will see it as an investment.
Each method has its pros and cons. Businesses that are on the fence should consider investing in both options. Forty-four per cent of people who get traditional marketing ads visit the brand’s website.
Marketing That Makes Sense
Choosing between traditional marketing and digital marketing comes down to a few considerations. Businesses should weigh the benefits and drawbacks of both options.
Are you interested in professional insights into your marketing strategy? Book a call today to discuss your marketing needs.