If you have ever wondered what search engine marketing is, you are probably not alone. We hear a lot about search engine optimisation, and it can be hard to know what the difference is.
SEM is a process that allows you to place paid advertisements on search engine results pages.
But, exactly what is SEM, and how does search engine marketing work?
In this article, we’ll take a look at the different types of SEM and how you can use search marketing in your business.
What Exactly Is Search Engine Marketing?
Search engine marketing is a process allowing you to market your business through the use of paid ads that will appear on the search engine results page. The most popular paid search tool is Google Ads; however, both Yahoo and Bing are very popular too.
SEM involves bidding on keywords that users may enter while looking for services or products relating to your business. Your ads will then appear above the organic search results for the query being searched.
These ads are often referred to as pay-per-click ads. These come in a range of different formats. Some may be text-based, while others may be more visual.
SEM allows advertisers the chance to put their ads in front of users who are already searching for the exact product or service when they are looking to purchase. This is what makes SEM so effective.
How Is SEM Different From SEO?
Usually, SEM refers to paid search marketing. Search engine optimisation (SEO) differs from this because, with SEO, businesses don’t pay for clicks and traffic. Instead, they earn their position in the search results by optimising their content and by using keywords.
SEO should be another element of your online marketing strategy and is a great way of driving continued traffic to your site, whereas SEM is a way of driving conversion.
What is Google Ads?
One of the most powerful tools at your disposal when implementing an SEM strategy for your business will be to use Google Ads.
The AdWords works with Pay-Per-Click (PPC) advertising. This means that you need to pay every time a visitor clicks on one of your ads.
The benefits of Google Ads are:
- You can bring in more customers by showing ads on a popular platform
- It is possible to reach your target demographic at the correct time with segmentation
- You can choose to promote to a local or a global audience
Google Ads is like a marketplace where a business will pay to have their ads at the top of the SERP or displayed in a prominent position on another website.
Get the Right Help With Your Digital Marketing
If you are interested in learning more about what search engine marketing can do for your business, then you will need the help of a digital marketing specialist.
Infinite design house offers a range of different digital marketing services. Contact us today to find out more.