Should You Use a Social Media Scheduler?

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Did you know that creating a single Instagram post can take as much time as 30 minutes to an hour and a half? Just think of what you can do with that time. You could hang out with your besties, make dinner plans, perhaps even go to the mall. 

Instead of carving out time every day to post to your socials, why not schedule your posts? With this guide, we’ve listed the top advantages of using a post scheduler. Now it’s your turn to decide if scheduling your posts is right for you. 

Are you ready to get started? Here’s a quick look at using a social media scheduler: 

It Saves Time 

Let’s be honest; it saves time. Instead of carving time out of each day, you can plan a whole week of posts in one sitting. 

This method aims at fitting your content creation in your weekly schedule rather than around your daily routine. It can make creating content organic and fun rather than a chore that needs to be completed. 

You Can Plan Ahead  

As mentioned above, social media scheduling can help you plan posts in advance. For example, if you plan to take a vacation or take a little social media break, you don’t have to be bothered with posting on such days. Instead, if you schedule your posts, your content will remain consistent, and no one will be the wiser. 

Also, scheduling content works for planning your week. Most schedulers have customization tools that can help customize a post for each day. That way, your posts look personalized and well designed. 

Posts on Your Followers Time  

Using a social media scheduler allows you to post content during your follower’s most active time frames. Thus, more of your followers will see your posts and will likely engage with your content. The more engagement your content earns, the more your brand will grow. 

But the best part is: you don’t have to worry if you get stuck in a meeting or get busy with other work. Your content will be published for your followers to see without you even having to push a button. 

In fact, most schedulers will shift to posting at your most active time. So if your active time changes, so will your posting time.  

Hashtag Suggestions and Analytics

Most schedulers have analytic features that allow you to improve your social media marketing. For instance, most schedulers suggest trendy hashtags that will increase your views and even boost your engagements. 

Schedulers also have interactive data displays that detail your audience, posts, and engagement statistics. For example, some schedulers display data such as your website clicks, posts views, posts engagements, etc. 

These measurements can be used to determine what works and what doesn’t for your brand. Adjusting and tweaking those issues are crucial to establishing marketing success. 

Use a Social Media Scheduler Today 

A social media scheduler can be extremely helpful during a busy week. Instead of having to push around projects, you can easily publish your content and grow your brand.  

To learn how other tips and tricks on how to grow your business, contact us today. We look forward to helping you! 

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