If you have your business, you know how important branding is. And it’s even more important in the digital world when social media platforms bring your competition to the forefront.
There are a lot of elements that go into proper branding, but one of the most important is brand voice. Here are a few reasons why the voice you use matters and develop a good brand voice.
It Creates an Online Persona
Your voice is the main component of brand identity, and it’s even more important to develop online in the digital age. Even if you sell similar products or services, you can set your business apart with your voice.
Consumers no longer want to buy from faceless and heartless corporations. A brand with a personality brings in more customers and also helps to retain that customer base.
Use your voice to describe your unique position in the industry and why you’re the choice over other brands.
Relates to Your Audience
As with any part of business, you need to know your audience. Your target audience is the demographic of the population you’re trying to sell or promote your products and services to.
The components of your audience can help you determine how to speak with them. For example, older audiences tend to prefer more traditional speak while younger generations like their brands to use slang to be more relatable.
By understanding your audience, you’ll have a better idea of how to speak to current and potential customers.
Creates Consistency Across Platforms
With multiple social media platforms to manage, it’s important that each account sounds like it belongs to the same brand. Consistency creates professionalism and presents a polished brand image.
It’s important in social media marketing to be memorable. Consistency allows audiences to easily recognize your brand no matter where they’re consuming your content.
It’s important to keep the platform in mind and ensure that your brand voice translates into both written and video content. This also allows you to share content across platforms.
Components of a Good Brand Voice
There are three main components of a good brand voice: vocabulary, style, and content.
Vocabulary refers to the words you use to communicate your message. Do you use slang or traditional words? The vocabulary you choose relates back to the audience you’re trying to target.
Style is how you say your message. This includes sentence length, capitalization, and punctuation. Your style depends on how you want to come across to your audience.
Finally, content includes what you talk about and the medium you put that message out with. Along with this are tone and the way you deliver the content.
Your Voice Is Your Brand
Social media brings many opportunities to promote your business and your brand. But if you aren’t using the platforms correctly, then you’re missing out on amazing opportunities.
Developing a distinct brand voice should be part of your overall marketing strategy. You’ll stand out amongst the competition and better relate to your audience, leading to more potential success in your business.
Ready to start communicating better with potential customers? Contact our experts to start the discussion of how we can help you take your brand to the next level.