Social Media Success: The Major Types of Advertising Explained

You don’t have to be a digital marketing specialist to understand how big social media is in our society. People all over the world have social media accounts. Mankind is more connected now than it’s ever been.

But how do you use this cultural norm to your benefit as a business owner? What are the major types of advertising on social media?

If you’re new to social media marketing and are looking to make a big impact, keep reading for some of the most popular and effective social media advertising methods.

Major Types of Advertising in Social Media

Did you know that 87 per cent of consumers will research products and services online before deciding to make a purchase? And what would happen if this overwhelming majority of shoppers couldn’t find you? What if they didn’t know you exist?

That’s where the major types of advertising on social media come into play. They exist to get your name out there and expand your company’s reach.

1. Content Marketing

Anything you create and publish (through any platform) is considered content. On social media, content marketing is the driving force behind amassing new followers. 

Your content needs to be engaging, yet relevant to your business. You can use giveaways, raffles, and competitions to boost your engagement and attract new followers. The rules should encourage people to like, share, comment on posts as well as follow your profile.

2. Facebook Ad Center

If you’re looking to go the paid route, Facebook’s Ad Center is a fantastic platform that gives you incredible control and insight into marketing. You can choose exactly how much to spend in a given day or week on your ad campaign. You can also choose who sees your ads based on location, age, gender, interests, and more. 

After running paid ads, Facebook Ad Center gives you insight into how each one performs. You can see how your target audience responds based on link clicks, likes, shares, comments, and more. This is vital for learning how to improve your marketing techniques and ad designs.

3. Influencer Marketing

If you’re relatively new to social media, you probably don’t have much of a following yet. In this case, we suggest using someone who does. Influencer marketing involves paying an influencer (someone with a high following and credibility among their followers) to market your product or services for you.

There is a myriad of ways to exchange services. You can offer the influencer free products or pay them a decided upon amount for access to their audience.

4. YouTube Ads

Amazingly 71 per cent of Canadians on the internet use YouTube. If you’re looking for a single place to reach the majority of your target audience, YouTube is it. 

By paying for ads on YouTube, users will be forced to see your ad in between whatever videos they’re watching. You can pick your budget, your target area and customers, and get vital feedback as to how your ad performs. 

Looking for More Digital Marketing Tips?

If you’re looking to dive into digital marketing but need a little help with the major types of advertising, you’ve come to the right place. We specialize in improving your brand, digital and web design, and more. Contact us today, let’s talk about how we can improve your business.

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