In a competitive market, businesses must go above and beyond their regular strategies to reach consumers. With a buyer persona, or customer persona as its also known, businesses can tailor their marketing strategy around what they believe is the ideal client.
There are different ways to utilize information from consumer’s shopping habits. Most consist of gathering demographic information to determine who is most likely to be interested in your product or service.
Creating a buyer persona will allow you to drill down further and create stronger marketing plans.
Are you interested in understanding your clients better? Keep reading to learn more about customer persona templates and how they can increase sales.
Why Do You Need a Customer Persona Strategy?
Businesses have used a technique called customer segmentation for some time. This is a means of viewing the client based on things like age, gender, income, and location. It gives a good picture of someone’s likelihood to do business with you.
However, it does not go far enough in determining what the client will buy, when they shop, or their price point.
With a customer persona, you get this information based on the buying habits of people currently shopping with you.
How to Create a Persona Template
There are several ways to create a customer persona template. It is recommended to use more than one method. Let’s look at three popular ways.
1. Customer Feedback and Interaction
With this method, you have true and proven information at your fingertips. In the digital era, it is easy to capture information about customers. You can have them complete profiles for reward programs or sign-up for e-newsletters, and offer a discount to complete a survey.
Data can also be pulled from point-of-sale system reports.
2. Social Media
Many businesses, big and small, are leveraging the power of social media to reach a wider audience. Platforms such as Facebook and Twitter provide advanced insights and analytical data for their business channels.
These reports include everything that customer segmentation offers, plus more in terms of the customer and their habits. With social media, you can go beyond the data and actually see the person you’re trying sell to, plus interact with them.
Social media also provides the opportunity to tweak ad campaigns to reach the clients that fit your template.
3. Keyword Searches
With this method, you’ll use the internet to perform keyword searches applicable to your product or services. These searches can return information that shows the popularity of an item, price point, and competitors.
The information can be used to fine-tune advertising and other communications. It can also show motivating factors that encourage someone to buy at a given time.
Get to Know Your Potential Clients
Customer persona integration helps you learn from your existing clients to better market to new consumers. Understanding the language of your target audience will help strengthen your marketing concepts.
Do you want to learn more about this and other ways to connect with buyers? Contact us today to schedule a consultation.