Did you know the average consumer sees 4,000 ads every day? How many do you think they really stop and look at? The answer is probably close to zero. So how can you get your product or service in front of your target audience? The answer lies in digital marketing. Don’t worry if you’re not completely sure what that is or how to create a digital marketing strategy, because we’ve got you covered.
Keep reading our ultimate guide to digital marketing so you can start implementing this important strategy to scale your business.
What Is Digital Marketing?
Digital marketing encompasses any online marketing you create to reach your audience, build your brand, and increase sales. It can be organic, housed on your website, guest blog posts or podcasts, or paid advertising on various platforms.
Digital marketing encompasses a wide array of types and tactics, however, it always focuses on your customer and drawing them to your business.
Traditional advertising relied on interruption marketing. Historically, businesses created TV ad spots and paid a premium to get on popular shows, or they used billboards, athlete uniforms, or newspaper ads to bring attention to their business.
Unfortunately, these ads spots could only do so much, and eventually, people stopped noticing them. Today’s marketing creates content that helps its audience. Your content must focus on drawing your audience to you rather than reaching out to them and interrupting their day.
What Is Digital Marketing Strategy?
Your strategy is the roadmap you will follow as you travel towards your goals. The first step in creating your strategy is to define your goals. Unless you know where you’re going, you risk creating a plan that will take your business in the wrong direction.
Once your goals are crystal clear you will create an action plan that will include a series of steps necessary to reach those goals. These steps must be clear and transparent. They also must be outlined and documented so that everyone on your team can see them and know what is expected of them.
As you create your digital marketing strategies you might be tempted to dive into certain tactics. The different types of tactics you can use in digital marketing will be addressed in the next section. But for now, you need to stay focused on the big picture strategy.
This encompasses mapping out certain high-level areas such as your target audience, your timeline for reaching your goals, and your budget. Once you have these defined and detailed, then you’re ready to jump into choosing what types of campaigns you’ll create.
Different Types of Digital Marketing
There are several different types of digital marketing techniques. As a business owner, you should use as many different avenues as you can to build your business. However, start with one and build it up before you spread yourself too thin trying everything at once.
Within your digital marketing strategy, these are the tactics you will employ to bring in more traffic and then convert that traffic to paying customers. Here are some examples of different types of digital marketing you could use:
- Search engine optimization
- Content marketing
- Paid advertising
- Video content
- Email marketing
- Social media marketing
As you can see the list can go on and on. Any time you create digital content that brings you new leads and increases sales, you’re creating digital marketing.
Grow Your Business With Online Marketing
As you can see digital marketing is an important part of growing your business in today’s market. To achieve a high level of success, you must follow a digital marketing strategy.
Take the time to create your plan of action today and you’ll see ultimate success as you grow your business for years to come. Many business owners simply don’t have the time to create their strategy themselves, they have a business to run.
So, they turn to an expert.
That’s where we come in. We can help you create the right plan of action to scale your business to the next level. Reach out to us today, and we’ll show you how we can help you create a personalized plan of action that is right for your business.