What do you visualize when you think of McDonald’s, Target, or Apple? You probably see an arched yellow M, a red bull’s-eye, or an apple with a bite out of it. That’s the power of a logo.
A logo is often the first thing a potential customer sees. It can sum up the company’s products, share its values, and create an emotional connection. So if you’re asking yourself, “Do I need a logo?”, the answer is “yes.”
Read on to learn about the importance of a logo and how you can use it to promote your company brand.
Reflect Your Personality
Do you want to give the impression of being elegant or casual? Expensive or budget? Make a logo for your company that reflects your business personality.
The colour, font, and design all set the atmosphere you want to project. Compare the orange bubble letters of the Dunkin’ Donuts logo to the sleek chrome serif font of the Mercedes Benz logo–one conveys fun, while the other conveys elegance.
Express Your Values
A good business logo not only displays the name or the image of a company but also shares the company’s values. Think of BP, which changed its logo in the year 2000 from a shield to a green and yellow flower. This change, which cost the company $211,000,000, was supposed to show that BP was moving from oil towards renewables.
If you do try to portray your values through a logo, make sure you stay true to your mission. The BP attempt backfired after oil-related events including a major BP oil spill, drawing anger and criticism instead of goodwill.
Your logo design should be unique–eye-catching and memorable without being too busy. The logo may appear on your website, uniforms, company stationery, Twitter profile, and even the favicon that appears on browser tabs, so you’ll need a logo that can be effectively displayed in all sizes.
Every time you use it, you have a chance to catch the eye of potential customers and build recognition. When people recognize your logo, they’ll be more likely to use your services and stay loyal to your brand.
If you’re successful at your business and you provide good service, you may be able to trigger positive emotions in your target audience. Then, when customers see your brand, it’ll evoke a certain feeling
Think of Coca-Cola, which has worked hard to align itself with childhood, summer, and adventure. Just seeing the red and white logo can cause someone to remember the taste of the soda.
When you’re designing your logo, ask yourself, “How do I want my customers to feel when they see this logo?” Make that a guidepost as you consider designs.
Remember the Importance of a Logo
As you grow your business, make sure you design a striking, meaningful logo that represents your company and makes your customers take notice.
If you need help designing the right logo, contact us. We understand the importance of a logo, and we’ll design the perfect logo for you.