Digital marketing is a must for any venture. Knowing the different types of digital marketing will assist you in making the most of your online presence.
Are you familiar with all of the different digital marketing types? Take a closer look at the guide below to help you get started.
What is Digital Marketing?
Before you begin digital marketing, you need to know what it is.
Digital marketing is what it sounds like: marketing done in digital format, for electronic devices such as computers or smartphones.
One big misconception about digital marketing is that it only happens online. However, there are plenty of offline digital marketing tactics to engage as well.
Now, below is a quick guide to many different types of digital marketing.
Content marketing is one of the most widely used forms of digital marketing. It involves the mass creation and distribution of content.
Content consists of blog posts, pictures, videos, podcasts, infographics, and more. Your content should be engaging and relevant to your potential consumers. Otherwise, you might find content marketing doesn’t work out so well.
SEO (Search Engine Optimization)
“SEO” is a big buzzword in the digital marketing world. SEO stands for search engine optimization.
To have a successful SEO presence, you need to create relevant and intriguing content first. You need related keywords that people often search for. Performing a keywords search with Google can help you gauge what steps you need to take to make the most of SEO.
PPC (Pay Per Click)
This one is simple enough: Pay Per Click (PPC) is advertising through a paid search via Google or another search engine’s ad program.
This one is ideal because you can gain views every time someone clicks. The downside is you have to pay every time someone clicks too. If you are generating a lot of traffic, you may end up paying more money than you wanted for digital marketing.
Social Media Marketing
Social media marketing, sometimes shortened to SMM, is one of the most popular areas of digital marketing. Your social media strategy is crucial to your success.
When you use social media as part of your digital marketing strategy, you not only market to your customers: you also interact directly with them.
You also have a variety of channels to interact with them on. Create a Facebook, Twitter, Instagram, TikTok, and more to build your customer base. You will want to create a couple to use.
Marketing by Influencers
With your foray into social media marketing, look out for influencers to help boost your digital marketing game to the next level.
Influencersalready have an existing base of fans and followers. Consider celebrities, experts, and world leaders as influencers. Influencers can recommend your products or services, and many of their followers will listen to their recommendation.
More Types of Digital Marketing
There are also many other types of digital marketing: email marketing, affiliate marketing, mobile marketing, and more. All are viable methods to increase your digital marketing presence.
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