Building a Following: The Top 10 Tips to Breeding Brand Loyalty

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Did you know that 65% of the average company’s revenue comes from existing customers and their brand loyalty?

Loyalty is something that all businesses should aspire to attract. But in a world with so much competition, it can be a challenge. 

What is brand loyalty, and, more importantly, how do you create brand loyalty? 

Here are ten top tips for breeding brand loyalty. 

1. Set Up a Rewards Scheme

One of the best ways to bring customers back time-after-time is to set up a rewards scheme. 84% of consumers are more likely to shop with a business that has a loyalty program. 

Loyalty schemes can be anything from a buy five coffees get the sixth free through an elaborate loyalty card scheme with lots of rewards. 

2. Deliver Excellent Customer Service 

If you want to be remembered by your customers, make sure it is for all the right reasons. Delivering exceptional customer service should be your number one aim in business. 

You can do this by being friendly and trying your best always to understand your customers’ needs. 

3. Own Your Values 

Many customers want to see brands that have ethical values. If you stand for a particular cause, you should own those values. Think about the important issues to you and use your business as a platform to help change the world. 

4. Celebrate Your Customers 

Personalization should be central to your brand ideals. Use your customer data to create a more personalized experience that is tailored to the individual. Your customers will thank you for it by continuing to come back.  

5. Engage With Your Customers

Customers love to feel connected. When they post on your social media channels, you should always comment back. 

Not only that, but you should use your social media channels to inform customers of special deals, new trends, and exciting new products. The more you can do this in a way that feels like a conversation, the better. 

6. Find Out What Makes Your Customers Tick

Research what your customers want. If you don’t know who they are and what they are interested in, how do you know you got your customer offering, right? The more you know about your customers, the better you’ll be able to position your brand. 

7. Have an Eye-Catching Logo 

Does your logo stand out? Is it memorable? Having an eye-catching and memorable logo will help with brand recognition. When people recognize your brand, they will be more included to stay loyal to it. 

8. Turn To Influencers To Promote Your Brand

Social media influencers understand brand loyalty- that’s how they have so many devoted followers. Pairing up with influencers is a great way to tap into their magic. 

Drive Brand Loyalty With the Right Support

Brand loyalty is vital to every business, and yours should be no different. At Infinite Design House, we can help you build your brand with the right marketing tools. 

To find out what we can do for you, get in touch today.  

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