You can measure the strength of your marketing strategy on the number of leads it generates.
No one said generating leads was easy. If you’re going to connect with an audience, your message has to be genuine and appealing. To get it right, you have to spend time crafting a strategy in order to get leads that make sense for your business.
Fortunately, you don’t have to go it alone. Finding outside inspiration for lead generation is something every business does these days. Today, we’re going to do just that by giving you some of the best lead generation ideas that we know of.
Leads don’t generate themselves, but with a solid strategy in place, it might start to feel like they do.
Guest blogging is a great way to get exposure from someone else’s audience. All that it requires is that you have an understanding of where the Venn diagram between your business and another one overlaps. That’s how you find the content you should be creating in order to generate more leads.
This strategy allows you to establish yourself as an authority on your product and get referrals to your site.
Gated content is premium content that you offer in exchange for some information. For instance, if you’re a software company, you might make a free version of a program available to those that leave your their email.
It’s a great way to get meaningful leads because you know that these people are already interested in what you have. You can then create a pool of contact information to build your next marketing campaign on.
Using Your Influence
One of the best ways to get people on board with your company is by involving respected industry leaders in your marketing strategy. It doesn’t have to be an overt sales pitch, either. Just showing that they’re somehow affiliated with your business will be enough to bring in good leads.
Social Media Ads
In general, social media platforms do a decent job of showing people the ads that make the most sense for their search habits. For a small business that pays for these ads to go up on Facebook, Instagram, and the like, this means that you’re getting more bang for your buck.
With social media, it can feel like a shot in the dark. People aren’t usually logging on to be sold something, but having such a huge client pool in one place makes it incredibly valuable for lead generation.
Like with social media ads, pay-per-click ads are a low-risk, high-reward version of paid advertisements. You only pay for the ad when someone clicks on it. Once you’ve got them on your site, it’s your job to sell them on your company and products.
It takes the chance out of lead generation, but it puts the pressure on you to have a great website that is conducive to making a sale.
Lead Generation Ideas Never Stop
You should never stop trying to come up with new lead generation ideas. Once promising leads stop coming in, it’s only a matter of time before your business starts suffering. To keep the good ideas flowing, it’s helpful to work with an experienced digital marketing team.