Juggling numerous social media accounts can be challenging.
You have to constantly remember what to post when, which voice to use and how to tailor each post to each account. It can be exhausting.
Thankfully, social media scheduling apps can help us do all of that with just a little bit of planning and forethought. But which are the best?
Let’s take a deeper look at two of our favourite scheduling apps and how they can help you manage your social media calendar.
Buffer provides you with a dashboard from where you can publish to all the major social media accounts, including Instagram, Facebook, Twitter, Pinterest and LinkedIn.
It is focused on posting at the optimal time in your schedule so that the right audience segment will see your post.
You can customize each post to each social channel, so you can always use the right tone of voice and hashtags for each account.
They also include real-time analytics for each post to see what is working best for you with the ‘Top Post’ feature. This works across all the networks.
Buffer is strongest when working with Instagram. It allows you to schedule directly onto the platform and even allows you to post the first comment with all the necessary hashtags.
We think Buffer is one of the best social media scheduling tools because of how simple it is to get started, as well as the seamless integration feature with Google Analytics so you can deep dive into your data.
Buffer works with a freemium pricing model, which is great if you are looking to try a free social media scheduler before you buy. However, it is limited, with only three social media accounts and a maximum of ten posts per month.
Their enterprise price plans start at $99(USD) a month for 25 different social channels, six users, and over 2,000 posts a month.
Another great tool that we love and use ourselves is Publer. You can use Publer to schedule and publish posts to your Facebook Pages, Locations and Groups, as well as Instagram Business and Twitter Accounts. It also manages your LinkedIn profiles, YouTube pages and Google My Business locations. It has everything covered!
If you use Instagram, it also has a great feature to help you set up your Link in Bio. Posting links to Instagram used to be difficult, so it was hard to promote your website and products. With Link in Bio, you can create a permanent link through your Instagram account. Publer allows you to manage all of this directly through their dashboard.
It also offers all the standard features that you would expect from a great scheduling app, such as the ability to collaborate on accounts with teams and bulk schedule your posts to save time through a CSV uploader.
You can install Publer directly into your browser with a super-handy extension which gives you all of the functionality of the Publer dashboard with one click.
Publer offers a free service for up to five social accounts with limited functionality. They also offer a paid Silver and Gold services for $10 and $20 a month, respectively.
Make Social Media Scheduling Easy
Taking the time to pre-program your content into a social media scheduling tool will take so much stress out of running your digital accounts. Why not try one of our favourites today?
If you are looking to develop a digital marketing strategy for your brand, why not look at our services page and see how we can help you grow.