Strong branding is crucial for survival in business, so why do so many companies fail at it?
There’s no doubt that building a great brand is hard to do. One of the biggest problems for entrepreneurs, both young and old, is that they have a hard time defining what branding actually is. Is it your look, your voice, your aura?
In reality, it’s a combination of all of these things and more. To build a brand that resonates with people, you have to truly understand your business and your target audience. In this post, we’ll talk about your brand image and how you can develop and improve it.
Don’t let your business get lost in the proverbial haystack. Create a brand that helps you stick out.
How to Improve Your Brand Image
Before we tell you how you can improve your brand image, we should define exactly what this means. Your “brand image” is basically how your customers perceive your brand. It’s different from brand identity, which are the elements that you use to define your brand.
Although they’re two different concepts, they’re actually two sides of the same coin. How your brand and company are perceived is a result of the identity that you craft for yourself. So, improving your brand image starts with you.
Visual and Vocal Elements Intertwined
Two of the main elements of branding are the visual – web design, your logo, or the types of photos you post – and your voice. The way you communicate to your audience has to be unique and immediately recognizable to them; this is your voice.
When these two things are in sync, you can take command of your brand identity. To do so, you need to have a deep understanding of your company, your message, and what your followers want to see and hear.
Taking It Online
Before business was done on the internet, brands were built with radio and television advertisements and catchy slogans. These still have some sway, but you can really use digital marketing to your advantage when it comes to brand building.
For instance, blogging presents endless opportunities for developing your voice because you can communicate directly with your customers. Carefully crafting each post you make will help you develop a rapport with your readers.
Another great way to develop your brand is via social media. When you consistently post pictures that contain the same design elements (colours, typography, graphics) on Facebook or Instagram, then your followers will start to associate a certain look with your company.
When your customers start to see and understand the way that you’re presenting yourself online, then your brand image will have been successfully revitalized.
Getting Help With Your Brand
With the right strategy, you can easily develop your brand image to get ahead of your competitors. You can use some of the philosophies we’ve discussed here, but sometimes it’s better to get help with your brand.