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What Is a Business Tagline and Why Is It Importance?

When marketing your business, being able to make that instant connection with your audience is...

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How to Conduct Competitive Research in 5 Easy Steps

The ability to conduct research effectively on your competition is one of the cornerstones of...

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Talking Friendly: A Customer Persona Improves Your Public Voice

In a competitive market, businesses must go above and beyond their regular strategies to reach...

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5 Essential Reasons to Hire a Lead Generation Specialist

Have your sales hit a plateau you can't seem to break away from? Even the best sales teams need...

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How Much Should I Spend on Marketing? A Basic Guide

You might be wondering, how much should I spend on marketing?

That's an important question as...

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Grow Your Business and Widen Your Audience: 4 Essential Instagram Marketing Tips

It should come as no surprise that having a solid marketing strategy is one of the key components...

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How to Make Your Website Popular: 9 Ways to Increase Traffic

Running a successful website takes a lot of work. With over $1 billion active websites on the...

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5 Tips to Build a Successful LinkedIn Strategy

Though TikTok, Facebook, and Instagram garner a lot of screentime from folks, LinkedIn is not to...

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The Most Common Mistakes People Make When Hiring a Web Design Agency

About 40% of consumers will leave a poorly designed website. In fact, 38.5% will judge your site...

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What to Include in a Successful Brand Positioning Strategy

Brand positioning strategy encompasses far more than mere aesthetics. While getting the look and...

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Brand Building 101: Tips for Creating a Memorable and Impactful Brand

Branding is how your customers will get to know you. It represents what you stand for and what...

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What Exactly Is the Difference Between Marketing and Advertising?

Growing competition in this world makes strategic marketing more important now than ever before....

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Is Digital Or Traditional Marketing Better For Growing Your Business?

If you think digital marketing is the only viable marketing strategy, think again.

Traditional...

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How to Create a Digital Lead Generation Strategy

Businesses with mature lead generation processes generate 133% more revenue compared to average...

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Social Media Success: The Major Types of Advertising Explained

You don't have to be a digital marketing specialist to understand how big social media is in our...

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How To Choose the Right Branding Service

Brand consistency across all marketing platforms could increase your revenue by 20%. However,...

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4 Reasons Why You're Not Generating Any Leads

Around 60% of business leaders struggle with lead generation.

It shows how important lead...

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Instagram vs Facebook Marketing: Which Platform Is Best for Your Brand?

Instagram vs Facebook, what's best for you? Depending on your business needs and what your goals...

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What is the Competitive Market and How Does it Affect My Business?

Knowing your competition is as important as knowing your customers.

Just because you don't know...

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Weā€™re Eric and Lisa Pezik. Weā€™re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, weā€™re very different humans ā€” and thatā€™s what makes our business so unique.


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